Fractional CMO / CGO • Culture-Tech Ambassador • Story Systems

Hasitha Supun Jayathilaka

I help founders, brands, and institutions build global relevance through narrative, heritage, and technology - and I lead growth systems that move from clarity → traction → scale.

Currently building The Archivist (VR-led cultural IP) and developing creator platforms and licensing pathways that bridge art, history, and modern distribution.

Founder & Venture Builder CMO/CGO Growth Leadership Research-driven Cultural Storytelling

Ideal opportunities

Culture-tech & tourism partnershipsInvestor / sponsor demos (XR/VR)Speaking: innovation • storytelling • gamificationFractional CMO/CGO leadership for growth

Companies

Yellow House
Yellow House
Brand / Studio
Linseed
Linseed
Brand / Studio
ROI Firm
ROI Firm
Brand / Studio
Hasitha Supun Jayathilaka
Fractional CMO / CGO • Culture-Tech
Narrative architecture • Distribution systems • Partnerships
Based in Sri Lanka • working globally (remote)
Selected

Missions that demonstrate scope

Examples that show how I blend strategy, story, and execution across culture-tech, platforms, and growth.

XR / Culture-Tech
The Archivist - VR World Reveal
UnrealQuestWorld-building

A working VR prototype showcasing reconstructed environments inspired by Arles (1888) - designed for investor demos and institutional collaboration.

Watch / view
Fractional / Consulting
Growth Systems for Multi-Industry Brands
PositioningContentPerformance

Positioning, content engines, and conversion pathways delivered across hospitality, finance, media, and creator brands.

See case studies
Platform / IP
Creator Licensing & IP Workflows
LicensingEconomicsGovernance

Designing practical licensing models and creator pipelines that reduce friction and unlock monetization for assets and knowledge.

Engagement

How I support teams

Designed for founders, studios, and institutions that need senior leadership, clear strategy, and momentum.

Fractional CMO / Growth Lead
PositioningGTMContent systemsPartnerships

Senior growth leadership without the full-time hire. Ideal for founders and teams who need clarity, traction, and repeatable distribution.

Typical outcomes
  • Sharper positioning & narrative
  • Go-to-market plan + channel strategy
  • Content & community engine
  • Measurement + iteration cadence
Creative & Product Strategy
IP designUXMonetizationRoadmaps

Product vision and creative direction for games, XR, Web3, and interactive learning experiences where story and systems must align.

Typical outcomes
  • Product strategy & roadmap
  • Experience flow + UX direction
  • Narrative + world-building alignment
  • Monetization & retention logic
Venture & IP Architecture
LicensingEcosystemsCreator pipelineInstitutional

Structuring IP ownership, licensing models, and collaboration pathways with institutions, studios, and creator networks.

Typical outcomes
  • Licensing frameworks
  • Creator onboarding & economics
  • Partnership pitch assets
  • Governance & delivery structure
Ventures

What I’m building

A venture studio approach: build IP, build platforms, build distribution - then scale through partnerships.

Yellow House Productions
Founder · Studio Lead

Culture-tech game and VR studio building The Archivist - immersive reconstructions of real historical environments for entertainment, education, and cultural tourism.

Visit project
Linseed
Founder · Platform Architect

Creator-licensing and asset economy platform enabling monetization, IP protection, and collaborative production pipelines for studios, artists, and institutions.

The ROI Firm
Founder · Growth & Strategy

Consulting and digital growth partner for 25+ businesses - helping teams build distribution, content systems, and measurable marketing impact.

Visit firm
About

A systems + story founder

I bridge cultural research, creative direction, and business execution - turning narrative into distribution and distribution into durable brand equity.

My work spans game development, VR, marketing, and venture building - with a focus on projects where culture, narrative, and product must align. I’ve supported 25+ businesses through growth strategy, and I’m currently building a research-driven cultural IP ecosystem around immersive worlds, creator pipelines, and licensing.

Alongside the ventures, I’m developing the Yellow House Reference Library (2,000+ books) as part of a research center designed to empower innovators and change-makers.

Focus
Institutional collaboration
Focus
Product + growth strategy
Focus
Immersive storytelling
Contact

Let’s explore a fit

If you’re hiring for a senior role or want fractional leadership, I can help you move from narrative → traction → scale.

Email: hasitha@theroifirm.com
Location: Sri Lanka (remote/global)
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